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Contextual targeting is a very effective method for targeting customers. It permits advertisers to display relevant ads on the website’s content.
It is all based on the user search, they see the ads of what they have searched for in the past. Also, it ensures that the ad content matches the page content and contextually relevant advertisements can lead the user to the right place.
Thus, creating a win-win situation. This also complements the overall video experience. Here, the advertisements get selected automatically by a system based on the identity and personality of the user.
Placement targeting in simple terms means that an advertiser selects a specific website where he wants his/her ad to appear. For his ad campaign, he can select his targeted sites where the maximum no. of his/her target market resides. For example – If I am a shoe seller and I want to increase my market reach, then I will try to get ad space on a good shoe review website. This will increase the trust of the customers on my brand and product and will ultimately lead to sales.

Generative AI starts with a prompt that could be in the form of a text, an image, a video, a design, musical notes, or any input that the AI system can process. Various AI algorithms then return new content in response to the prompt. Content can include essays, solutions to problems, or realistic fakes created from pictures or audio of a person.
Early versions of generative AI required submitting data via an API or an otherwise complicated process. Developers had to familiarize themselves with special tools and write applications using languages such as Python.
Now, pioneers in generative AI are developing better user experiences that let you describe a request in plain language. After an initial response, you can also customize the results with feedback about the style, tone and other elements you want the generated content to reflect.

https://www.bankrate.com/investing/stock-market-basics-for-beginners/Software testing is governed by seven principles:Absence of errors fallacy: Even if the software is 99% bug-free, it is unusable if it does not conform to the user's requirements. Software needs to be bug-free 99% of the time, and it must also meet all customer requirements.Testing shows the presence of errors: Testing can verify the presence of defects in software, but it cannot guarantee that the software is defect-free. Testing can minimize the number of defects, but it can't remove them all.Exhaustive testing is not possible: The software cannot be tested exhaustively, which means all possible test cases cannot be covered. Testing can only be done with a select few test cases, and it's assumed that the software will produce the right output in all cases. Taking the software through every test case will cost more, take more effort, etc., which makes it impractical.Defect clustering: The majority of defects are typically found in a small number of modules in a project. According to the Pareto Principle, 80% of software defects arise from 20% of modules.Pesticide Paradox: It is impossible to find new bugs by re-running the same test cases over and over again. Thus, updating or adding new test cases is necessary in order to find new bugs.Early testing: Early testing is crucial to finding the defect in the software. In the early stages of SDLC, defects will be detected more easily and at a lower cost. Software testing should start at the initial phase of software development, which is the requirement analysis phase.Testing is context-dependent: The testing approach varies depending on the software development context. Software needs to be tested differently depending on its type. For instance, an ed-tech site is tested differently than an Android app.

What is SDLC?
SDLC is a process followed for a software project, within a software organization. It consists of a detailed plan describing how to develop, maintain, replace and alter or enhance specific software. The life cycle defines a methodology for improving the quality of software and the overall development process.
The following figure is a graphical representation of the various stages of a typical SDLC.

A typical Software Development Life Cycle consists of the following stages −
Stage 1: Planning and Requirement Analysis
Requirement analysis is the most important and fundamental stage in SDLC. It is performed by the senior members of the team with inputs from the customer, the sales department, market surveys and domain experts in the industry. This information is then used to plan the basic project approach and to conduct product feasibility study in the economical, operational and technical areas.
Planning for the quality assurance requirements and identification of the risks associated with the project is also done in the planning stage. The outcome of the technical feasibility study is to define the various technical approaches that can be followed to implement the project successfully with minimum risks.
Stage 2: Defining Requirements
Once the requirement analysis is done the next step is to clearly define and document the product requirements and get them approved from the customer or the market analysts. This is done through an SRS (Software Requirement Specification) document which consists of all the product requirements to be designed and developed during the project life cycle.
Stage 3: Designing the Product Architecture
SRS is the reference for product architects to come out with the best architecture for the product to be developed. Based on the requirements specified in SRS, usually more than one design approach for the product architecture is proposed and documented in a DDS - Design Document Specification.
This DDS is reviewed by all the important stakeholders and based on various parameters as risk assessment, product robustness, design modularity, budget and time constraints, the best design approach is selected for the product.
A design approach clearly defines all the architectural modules of the product along with its communication and data flow representation with the external and third party modules (if any). The internal design of all the modules of the proposed architecture should be clearly defined with the minutest of the details in DDS.
Stage 4: Building or Developing the Product
In this stage of SDLC the actual development starts and the product is built. The programming code is generated as per DDS during this stage. If the design is performed in a detailed and organized manner, code generation can be accomplished without much hassle.
Developers must follow the coding guidelines defined by their organization and programming tools like compilers, interpreters, debuggers, etc. are used to generate the code. Different high level programming languages such as C, C++, Pascal, Java and PHP are used for coding. The programming language is chosen with respect to the type of software being developed.
Stage 5: Testing the Product
This stage is usually a subset of all the stages as in the modern SDLC models, the testing activities are mostly involved in all the stages of SDLC. However, this stage refers to the testing only stage of the product where product defects are reported, tracked, fixed and retested, until the product reaches the quality standards defined in the SRS.
Stage 6: Deployment in the Market and Maintenance
Once the product is tested and ready to be deployed it is released formally in the appropriate market. Sometimes product deployment happens in stages as per the business strategy of that organization. The product may first be released in a limited segment and tested in the real business environment (UAT- User acceptance testing).
Then based on the feedback, the product may be released as it is or with suggested enhancements in the targeting market segment. After the product is released in the market, its maintenance is done for the existing customer base.Video link:Embedded video link:Link: https://projects.invisionapp.com/d/main#/console/20294675/458743820/preview