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Machine-learning algorithms made possible by a combination of deep learning and artificial intelligence has dominated 2017. The dramatic rises in consumer expectation levels are also forcing businesses to simplify and personalize everything in a bid to remain relevant to their tech savvy customers.

We now have access to unlimited music to accompany us on our travels thanks to all-you-can-eat packages offered by the likes of Apple Music and Spotify. However, discovery algorithms on these digital services could never replace the art of manually creating your playlist, or could they?

Generative AI starts with a prompt that could be in the form of a text, an image, a video, a design, musical notes, or any input that the AI system can process. Various AI algorithms then return new content in response to the prompt. Content can include essays, solutions to problems, or realistic fakes created from pictures or audio of a person.

Early versions of generative AI required submitting data via an API or an otherwise complicated process. Developers had to familiarize themselves with special tools and write applications using languages such as Python.

Now, pioneers in generative AI are developing better user experiences that let you describe a request in plain language. After an initial response, you can also customize the results with feedback about the style, tone and other elements you want the generated content to reflect.