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Machine-learning algorithms made possible by a combination of deep learning and artificial intelligence has dominated 2017. The dramatic rises in consumer expectation levels are also forcing businesses to simplify and personalize everything in a bid to remain relevant to their tech savvy customers.

We now have access to unlimited music to accompany us on our travels thanks to all-you-can-eat packages offered by the likes of Apple Music and Spotify. However, discovery algorithms on these digital services could never replace the art of manually creating your playlist, or could they?