Contextual targeting is a very effective method for targeting customers. It permits advertisers to display relevant ads on the website’s content.
It is all based on the user search, they see the ads of what they have searched for in the past. Also, it ensures that the ad content matches the page content and contextually relevant advertisements can lead the user to the right place.
Thus, creating a win-win situation. This also complements the overall video experience. Here, the advertisements get selected automatically by a system based on the identity and personality of the user.
Placement targeting in simple terms means that an advertiser selects a specific website where he wants his/her ad to appear. For his ad campaign, he can select his targeted sites where the maximum no. of his/her target market resides. For example – If I am a shoe seller and I want to increase my market reach, then I will try to get ad space on a good shoe review website. This will increase the trust of the customers on my brand and product and will ultimately lead to sales.
