10 Types of Social Media and How Each Can Benefit Your Business

playlist image — 10 Types of Social Media and How Each Can Benefit Your Business

Social media may take the form of a variety of tech-enabled activities. These activities include photo sharing, blogging, social gaming, social networks, video sharing, business networks, virtual worlds, reviews and much more. Even governments and politicians utilize social media to engage with constituents and voters.

For individuals, social media is used to keep in touch with friends and extended family. Some people will use various social media applications to network career opportunities, find people across the globe with like interests, and share their thought, feelings, insight, and emotions. Those who engage in these activities are part of a virtual social network.

For businesses, social media is an indispensable tool. Companies use the platform to find and engage with customers, drive sales through advertising and promotion, gauge consumer trends, and offering customer service or support.

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Posted by

Rupali Jagtap

Description

Social networks—Connect with people
Media sharing networks—Share photos, videos, and other media
Discussion forums—Share news and ideas
Bookmarking and content curation networks—Discover, save, and share new content
Consumer review networks—Find and review businesses
Blogging and publishing networks—Publish content online
Interest-based networks—Share interests and hobbies
Social shopping networks—Shop online
Sharing economy networks—Trade goods and services
Anonymous social networks—Communicate anonymously

Description

Examples: Facebook, Twitter, LinkedIn

Why people use these networks: To connect with people (and brands) online.

How they can benefit your business:

Social networks sometimes called “relationship networks,” help people and organizations connect online to share information and ideas.

Description

Examples: Instagram, Snapchat, YouTube

Why people use these networks: To find and share photos, video, live video, and other media online.

How they can benefit your business: Like the major relationship networks, these sites are invaluable for brand awareness, lead generation, audience engagement, and most of your other social marketing goals.

Media sharing networks give people and brands a place to find and share media online, including photos, video, and live video.

Badge Description

Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities.