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Brainstorming Techniques to Generate Ideas for Every Situation

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Brainstorming Techniques to Generate Ideas for Every Situation

What’s the best way to brainstorm? While there are basic rules that make the process meaningful and effective, there are dozens of ways to inspire creative ideas. Many facilitators use more than one technique in a single brainstorming session to keep the creative juices flowing while supporting different styles of thought and expression.

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Depending upon your situation, you may want to start with one of the unique approaches described below. Or… you may want to start with “basic brainstorming,” and then switch things up as needed to ensure you generate a good quantity of really useful, creative ideas.

Basic brainstorming isn't complex—though there are important techniques for ensuring success. Here, in a nutshell, is how basic brainstorming works:

  1. Get a group of people together to address a problem, challenge, or opportunity
  2. Ask your group to generate as many ideas as possible—no matter how “off the wall” they may seem. During this period, no criticism is allowed.
  3. Review the ideas, select the most interesting, and then lead a discussion about how to combine, improve, and/or implement the ideas.